For more than 120 years, magazines did something no other media did...

They gave marketers an audience that was already self-selected based on interest!

Nobody read Car and Driver unless they were interested in cars.

Nobody subscribed to health and fitness magazines unless they cared about health and fitness.

Readers sorted themselves into neatly defined groups based on what they were interested in, what they wanted, and what they spent money on.

It was a goldmine for marketers who understood it!

Magazine advertising created fortunes, sold billions of dollars worth of products and services, and created countless millionaires.

Then something terrible happened...

about 16 years ago, digital media began overtaking print.

Magazine readership declined, and this advantage for marketers started fading away.

One of the most profitable marketing models in history became less and less effective...